Blog - Mobile App Development Company
AppInventiv is a top web & mobile app Development Company specializes in Android, iPhone, iPad, iWatch, Wearable, Augmented, and Healthcare etc.
Location-based services have made our lives fantastic. From Uber to JustDial, Tinder, Facebook, and Amazon, we rely on location-based technology to interact with brands and satisfy our needs. Not just this, apps like Google Maps have made it easier for us to reach any place, or meet any person even without any physical address or guide. And games like Pokemon Go has reinvented our gaming experience, thanks to geolocation technology.
Geolocation technology has shaken up all the industries; opening new doors for many startups and established organizations that never existed before. The ability to integrate geolocation in their mobile application has empowered them to reinvent their marketing strategies and build a better relationship with the customers. In fact, it won’t be wrong to say that implementing geolocation features in your business app increases the chances of its success. So, if you are eager to provide exemplary services to your customers and take your business to new heights, invest in a location-based mobile app.
1. Benefits of Having a Geolocation-based Mobile Application:
A Geolocation based mobile app has made the business easier. We can inform the users about our offers and attract them to reach us. We can inform them about our store and our services on the go, and much more.
a) Generates Higher ROI
Creating a location-based mobile application is an effective method to enjoy higher ROI. According to a survey, nearly 92% of people between the age of 18 and 34 years own smartphones, and most of them are highly educated and have higher incomes which means you can better attract them. There are various methods adopted by the organizations to attract the customers, like targeted location-based ads, promotions/offers for the user on the basis of their location, location-enabled loyalty programs, etc.
“According to a report, 72% of users respond to notifications they receive from a brand nearby their locations.”
This means, sending location-enabled notifications can be considered as an effective tool to pull people from the streets right into your store.
b) Prompts Brand Loyalty
It has been observed that geolocation-based offers not just attract new customers, but also assists in catering the existing customers and keep them entertained. You can trace the purchase history of the consumers and provide them customized offers.
c) Increase Brand Awareness
The location-based applications allow the consumers to share their location on social networking apps which improve the brand awareness as well as give an access to their friends and contacts.
2. Working of Location-based Mobile Application:
The geolocation-based mobile apps work on two essential factors: location services and maps. There are several technologies taken into account to offer exquisite location-based services, but a few that the best mobile app development agency prefers are:
a) GPS (Global Positioning System)
Generally, all the smartphones have GPS chip preinstalled that governs and exhibits the current location of the device/mobile by employing the data of time and location sent by the satellites. As per our knowledge, a phone requires data from about four satellites to render accurate information.
b) Cell ID
Many times, a GPS signal is too weak to consider or unavailable. In such a situation, one can trace the location of a phone by studying user’s data and base station’s data. According to our experts, this method works effectively in major cities.
c) Assisted GPS
Assisted GPS incorporates GPS and Cell ID tools and so, provide even more precise information.
Wi-Fi uses the same criteria for location tracing as Cell ID. However, it provides more accurate results, since it covers smaller regions. WiFi technology analyzes the location in two ways, namely RSSI (Receive a Signal Strength Indication) and Frequent Visit Places. RSSI, according to the best mobile app development agency, refers to the signals from the phone within a Wi-Fi point’s database. Whereas, the Frequent Visited Places uses profiles of certain locations which are in the Wi-Fi networks (also called Wireless fingerprints) to detect the user’s location within two meters. Once the location is recorded, services like Google Maps geolocation or Map Kit Framework are employed to put it on a real map. Thereafter, Google Maps API for Android and iOS devices offer the performance of geolocation application, offering you with the required information.
This technology relies on the GPS to determine the customer’s location from a particular point. It can be used to know if the user is outside, inside or has just entered or left the store. As per our experts, this technology when integrated into your mobile application can allow you to send enticing coupons/ offers to customers and thus, provide a personalized experience.
The three types of geofencing triggers that come into play are:
Geolocation based mobile apps are changing the way brands are interacting with their customers, both online and offline. They are helping businesses to deliver better benefits to the customers at the right time and right place. Thus, it is a good move to invest in a location-based mobile application.
If you are interested in fully-functional and scalable geolocation-based mobile app development, reach us anytime!
It is obvious for a businessperson or brand to feel the need of an app, especially when most of our daily activities are confined to the screens of mobile phones.
Security is always the most important topic in the mobile world. From pickpockets to malware, Android phone is facing more threats than ever before. Due to this, Android mobile phone security has become very important. It is said that if you are not careful, you can lose your phone and it is not just about losing phone numbers. In fact, your important documents, social media accounts, synced files, photos, emails and messages can be traced. Such information may be shared all over the World Wide Web.
Let's take out some time from the busy schedule to talk about the ways that can help you in securing your phones. To keep your android device secure, be sure to follow important methods.
Essential android mobile phone security tips
Set a screen lock
It is important for you to secure your device by setting a screen lock either with a PIN, pattern or password. For this, Go to Settings- Lock Screen and Security- Screen Lock Type to set up the system you want to use. You can even activate the lock automatically feature that locks the screen five seconds after it turns off automatically.
Keep OS and apps up to date
It is very important for you to keep your android operating system and apps up to date. By doing this, Google can easily patch newly discovered vulnerabilities in the operating system. On the other hand, developers can remove bugs and can secure their apps. In order to keep the android device up to date, find software update in the settings menu and don't forget that automatic downloads are switched on.
Be careful while downloading apps from other sources
There are reliable third-party websites as well as app stores such as Amazon app store. In addition, there are also sources from where downloading software comes with huge risk. Google has no control over apps outside its app store. Hence, all those who really know what exactly they are doing should only think about sideloading.
Manage app permissions
Android Marshmallow gives you the ability to manage app permissions and control what an app can and can't do on your mobile phone even after installing it. If an app need a permission you have not granted, it will simply prompt you for permission. You can find app permission in Settings- Apps- App Permissions.
Consider setting up remote tracking and wiping
Android device manager is considered as a wonderful tool for tracking down and wiping a lost or stolen phone. This free to use app from Google Play Store is for both phone and tablet. This method is very helpful in keeping your android mobile phone secure.
Back up Android
When your device is lost or stolen, your data will no longer be in your hands. Hence, backing up android is of utmost importance. In this regard, there is a need to connect everything to your Google account.
If your phone contains extra secure information, you need to encrypt android. This simply scrambles all the data, until you opt for the decryption password. There is nothing wrong in saying that encrypting and decrypting your data is a time-consuming process. However, it is one of the best ways to ensure android mobile phone security.
In conclusion, these are some of the ways that will help you in keeping your android phone secure. So, follow all these tips and protect your phone.
There is no denying that mobile apps are changing the way people are interacting with brands or engaging with products or services. The healthcare sector is known as the world's biggest and the fastest growing industry. On the other hand, healthcare mobile apps shows an area of incredible innovation. Patients and doctors are using such apps in order to acquire information with a lot of ease. A large number of healthcare companies are making use of apps to provide convenience to patients and doctors. Appinventiv is a renowned mobile app development company that has come up with some real as well as actionable ideas to complement this industry.
Interesting Healthcare Mobile App Ideas
By making exercise ideas more accessible, you can promote more activity. There is nothing wrong in saying that specialized apps can simply suggest specific activities for conditions like muscle-building and weight loss to name a few. If the features are more customized, then users are at a higher chance to achieve their targets.
Healthcare Apps that allow users to track their current food intakes and promote water consumption can help users in making healthier food choices. Hence, offering these services can help that particular healthcare company in earning good name in the market.
If a report is to be believed, several healthcare industries are promoting mobile apps that can easily track activity. If you are looking forward to improve the health of your patients, then you should make fitness activities more fun.
Well developed mobile apps can be used to track medication intake, set reminders for dosage. In addition, they can be used to get notification in case of missed dosage. This way patients can have their medicines on time and can live healthy life.
In addition to these ideas, you can allow users to file a claim remotely. By streamlining all your paperwork and making forms available for mobile input, operational efficiency and patient's satisfaction can be improved. Last but not the least, you can provide specialized knowledge that can build brand loyalty.
Healthcare application development services is quickly gaining huge momentum. Apps are dramatically improving the healthcare industries. From allowing patients to monitor their progress and organize their health information, the benefits that these apps provide are countless. If you have an amazing app idea, then find the best mobile app development company. The firm should be engaged in offering best in class healthcare apps at affordable rates. In this regard, there is a need to do some effective research.
Artificial Intelligence is one of the hottest topics in the app marketplace. Artificial Intelligence apps are not limited to Siri, but can also serve for a variety of purposes like security to e-commerce. As per a recent survey, a large number of business owners are looking forward to have AI apps in order to provide a delightful user experience. With its growing demand, AI mobile app development is one of the biggest trends of the year 2017.
AppInventiv Technologies is a leading mobile app development company with over 230+ apps built, offering iPhone, iPad, Android and web application development services.