Blog - Mobile App Development Company
AppInventiv is a top web & mobile app Development Company specializes in Android, iPhone, iPad, iWatch, Wearable, Augmented, and Healthcare etc.
The marriage between technology and business has opened many new avenues for entrepreneurs and consumers alike. It has streamlined business transactions and allowed consumers to make informed choices. With the added convenience of smartphone applications, you can now have simplified content at your fingertips. There are several important points to be kept in mind while building a business application. Some of them are listed below:
1. Cost Effective
As is the case with any business, the cost is a key factor. Using business applications allows entrepreneurs to expand their practices and cater to a wider audience without adding high costs. They also offer onsite maintenance and software upgrades that improve the functionality of the application. These can be used to improve the application and can also help in attracting more consumers.
Due to the flexible nature of mobile apps, you can get your apps easily customized to meet your business requirements. Automated turnkey web platforms allow users to customize and manage iPhone applications. Most consumers prefer using applications rather than official websites due to its easy connectivity and convenience. Thus, applications should be created with the aim to simplify the user experience.
3. Know Your Audience
The first rule of business says, ‘Customer is King’. In order to run a successful business, knowing your audience is of utmost importance. Entrepreneurs should have complete knowledge of the consumers wants, spending habits and behavioral patterns. Creating consumer loyalty is of utmost importance to ensure that consumers keep coming back to you. While creating an application of any sort, consumer preferences should be taken into account.
MUST READ: Why Startups Should Go With Android Application Development
Brand positioning has become an important marketing tool in today’s cut throat world. The businessman should be very clear as to how the brand will present itself in the market and what the core message it wants to send out is. Any communication with the audience should inculcate these pre decided values. Once the positioning strategy is locked, the application should be created in accordance with this strategy.
The market is filled with various applications and products. The entrepreneur should take necessary steps to differentiate his product from the rest. Logos, brand name and marketing campaigns will help in creating an impact in the mind of the consumer. Since the image is one of the driving forces of success, care should be taken to maintain a dignified image in the market.
6. Social Media
Maintaining an interesting and active social media presence is no more an option for any business. Brands should ensure that their Facebook pages, twitter handles and Instagram pages are constantly updated in order to maintain maximum user engagement. Page traffic should be monitored at regular intervals and necessary steps should be taken to increase the same.
7. Clear Expectations
Before developing an application, the entrepreneur should have clear expectations of what exactly he aims to achieve through the app. He should outline his goals, wants and expectations before moving forward. He should chalk out if whether he wants maximum downloads a higher number of visitors or consumer feedback and accordingly develop the application.
AppInventiv is a leading top rated app development company based India has more than 150+ expertise app developer with 3+ years of experience. Their teams of mobile app developers are excellent in developing an Mobile app and have build apps for almost all industries. Save the additional costs incurred and increase the efficiency of your app development project by hiring them on project basis.
In order to launch an app that could follow a huge user base, it is important to keep in mind that it contains either the slightest errors or no error at all. Everyone wants to use an app that can ensure smooth functioning and ease to the user. So every mobile app developer must test the app multiple times before finally launching it into the market. These paid/free testing tools make it clear if the app is working efficiently and in the right order or not. These tools gather crash reports and feedbacks from the users and recommend the changes accordingly. Uploading a faulty app would fetch you nothing but regrets. So, here are some of the tools that every mobile app developer should use before a final hit:
You have built your own app.
You loved it and it is working smooth on the devices you checked on.
Now it is done but suddenly, you came up with a problem that to a major one, that is, No-one is downloading your app.
If it is the case, then you are into one of the same problems that many developers faces when they launch their app.
But don't be stress, if you want to boost your app development and want everyone to install it and shall use it. All it takes some few steps to bring your app to everyone's notice. Here are those steps.
1. Create an Eye-Catching App Icon
Your app icon is the first thing which catches the attention of the people. A person scrolls down and searches for the app in the Google App Store. He will be noticed first by your logo then after that the description. One thing keeping in mind that your icon shall represent the clear clarification of what your app is. The best way to have a good logo is to make a straight forward as much possible and avoiding too creative.
2. Name & Describe Your App Carefully
A justified title means the difference between people just knowing or referring it to others. So if you want that your app shall be stuck in their head, the name needs to be unique and fresh. Some of the things can be kept in mind while choosing a name that is:-
a) Don’t use the names that are already used.
b) Keep your app name short and remember, to use only 25 characters as only 25 characters are visible in Google App Search, so choose wisely.
Your description, on the other hand, is another aspect of working on. You do need to be strategic while giving it. By giving important information and features you can really make a big effect your ASO.
MUST READ: Key Elements for Effective Mobile Application Development
3. Social Media Outreach
The best way to connect people with your app is to connect your app with the social media. Imagine if your app is human, what it will sound and act like?
The social media website where app needs attention are:
4. Marketing your App Effectively
If you do have a marketing budget, don't think so much to spend it.
If you want a fast rise in download for your app in a short time, concentrate all your marketing spending into a small time. It takes some courage but when done, you can see awesome results. Spread your ads across the channels which includes:
5. Using Images & Videos
A good combination of both can boost up the downloads. Make screenshots so that it ca be clear to the user the idea of how your app will work. Similarly, you can make a video of how a person can use your app. It will help to make your app more user-friendly. The more user-friendly the app will be, the more downloads you will get in return.
6. Ask for Review
If you can make positive reviews from the user, you can see your downloads increasing fast.
You might be tempted to get fake reviews just to increase the amount of attention. But if App Store finds that used these tactics, your app will be suspended forever. Organic reviews are more beneficial than from fabricated ones, so keep in mind and stay away from fake promotions.
7. Focus on the user demands
It always not about the downloads you are getting, it is also important how, where and by whom, your app is using.
Analytics are very important as they determine what your user wants and how you can come up with your user's demands. It also tells about the user's behavior from download till deletion.
AppInventiv Technologies already has an amazing record of application development. And it has delivered a number of top-notch mobile app projects to its premium clients to help their businesses gain visibility and traction. We have helped clients across the world with a substantial market share in their respective field.
If you have an app idea, why don’t you contact us? We promise to give you an offer you can’t refuse.
AppInventiv Technologies is a leading mobile app development company with over 230+ apps built, offering iPhone, iPad, Android and web application development services.