Blog - Mobile App Development Company
AppInventiv is a top web & mobile app Development Company specializes in Android, iPhone, iPad, iWatch, Wearable, Augmented, and Healthcare etc.
These days, mobile apps have become the solution of everything. Apps not only make things faster, but allows you to get the information you need on your fingertips. A large number of business owners are using apps for an easy way to showcase their products or services to their esteemed customers. This allows them to boost interest as whenever customers want they can just use it as a one-stop point in order to get all the information. On the other hand, entrepreneurs update the content in order to give them the glimpse of the new offerings and as a result, this excites and interests customers to have a look at your updates on a regular basis.
In addition, newly established businesses are using smartphone app to aid promotion. They create some amazing offers which are simply too irresistible and notify about them through the app. This way they easily promote their business. As per business owners, they find it very difficult to receive and respond to a customer request, but now with the advent of mobile, this has become a hassle-free task. Thus, it can be said that there are numerous advantages of apps. In most of the cases, it is seen that entrepreneurs have outstanding app idea in mind and it is very obvious that they want to turn that idea in a reality immediately. However, in such hurry they fail to validate the value of mobile app idea, which is a very important thing. If you are the one who is looking forward to develop an app, then don't forget to follow validation cycle.
Some Ways to Validate Mobile App Idea
Determine Target Audience
The first and the foremost thing is to know the group of people you want to target. It is said that if your app is likely to attract a broad niche of an audience, then it is good to opt for an app funded by advertising. On the other hand, you can consider word of mouth advices for micro niche audience.
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Develop Mobile App Landing Page
Developing your app idea in advance by making an announcement on the landing page is a very important step. This allows you to bring potential app users to sign up on the landing page and thus, you can know the number of interested users. It also helps in taking suggestions from subscribed users and you can develop an app accordingly.
Many people are not aware of the fact that landing page for future mobile app plays a pivotal role in search engine rankings. It joins the audience with an app, before its release which is an effective step in smartphone app marketing efforts.
Develop a Less Feasible Product
Mobile applications that have limited features are able to achieve success in comparison to apps with several features and expecting high investment. There is nothing wrong in saying that there must be a very good objective behind the development of an app, but you can't deny the importance of focusing on main functionality that allows users to use it in a streamlined manner.
Conduct Proper App Idea Testing
You know that your app is going to help a lot of people in their daily routine, but scalability of an app idea is also of utmost importance. This is because it is the perfect stage to determine whether your app will be able to continue well or not. Hence, there is no exaggeration in saying that just an idea is not enough, it is crucial to know the demand and behaviour on your idea in order to confirm its success after the release.
With every single passing day, a new mobile app arrives in the market, but at the same time there are many broken apps, so, properly consider the mobile app validation cycle.
With the growing demand for mobile app, a large number of companies are coming up with qualitative mobile app development services. In this regard, Appinventiv is a popular entity that has the capability of satisfying your mobile app needs.
The soul of your business lies in its marketing because several aspects of your business depends on the successful marketing. It is defined as the process through which a service or product is introduced and effectively promoted to potential customers and thus, it is said that without proper marketing your customers may never be aware of your offerings and as a result, sales may crash and your company may have to shut down. However, advertising mediums like newspaper advertisement and hoarding are losing their importance because nowadays, these ways are no longer effective in spreading a word about the products and services of your business.
Now, the million dollar question is that which is an effective way of increasing brand awareness among audience? These days, it is seen that marketing products and services requires a smart approach. In this regard, mobile app is gaining huge momentum as an important marketing tool for companies of all sizes because it boost repeat visits, push promotions and several eCommerce transactions. In addition, apps deliver coupons and also send announcements about your offers that build your sales with customers. With an app, you can reach a new set of customers who are looking forward to reach your brand for the first time.
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Talking about mobile app, this is the era of iPhone on which people are relying for every single task such as from placing the order of lunch, showing directions to the mall and to purchasing groceries through apps. A large number of people are investing in iPhone business app development service, but if you are the one who is not sure about iPhone app, then you must go through some of its benefits.
Advantages of iPhone App:
Reach your Customers Easily
Reaching your target audience is considered as the most challenging part for every company. With a large number of iPhone users, you are at a higher chance of reaching out to your target audience through app. You just need to have a highly functional iPhone app that can attract more users.
Increase Brand Recognition
When you have your business app in iPhone, users are bound to come across your app icon a number of times while scrolling up, down or sideways. This, in turn, leads to increased brand awareness among iPhone users.
Establish Communication with your valuable clients
In most of the cases, it is seen that customers really hesitate to give feedback about the offerings of any particular company on phone call. On the other hand, when the feedback is sent through mail, they generally do not open it to reply, but an app paves the way for a hassle free feedback. Thus, this mode of giving suggestions is widely preferred over several other ways.
Keep your customers connected with the latest market trends
It is very important for you to contact your audience on a regular basis about the latest happenings of your business. App makes this task a lot more easy by simply sending push notification to app users.
So, now it can be said that when iPhone app have so much to offer, then why not develop it in the store for your business.
Appinventiv, which is known for offering qualitative mobile app development services can help you in maximizing the advantages of an iPhone app, which can improve your company's productivity as well as efficiency. So, talk to our developers now.
These days, people see a wide assortment of apps and according to them, if any app is not pleasant to the eye, they will not think twice before deleting the app. If you want to attract your users, it is important for you to make sure that your app suits the requirements of your target audience. In this regard, usability testing is of utmost importance for you. Usability test is defined as key element in mobile app development.
This is because it is an effective way in order to assess how easy the user interface for your target customers. There is nothing wrong in saying that the testing finds information in several different aspects of the app, which helps you in understanding the needs of your users and also tells you the way through which you can optimize the application for your user.
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With the help of testing, you will find information about how the colors of your app work together and whether such color combination are pleasant to the eye or not. Furthermore, you will also get to know some missing pop-up messages such as notifications or confirmations with some features. The testing will also enable you to see whether you have all the right menus and sub menus. Lastly, testing will show up all those UI problems as well as little navigation and also helps you in discovering all sorts of tweaks, which you can make. By witnessing the advantages of usability test, there is no exaggeration in saying that in order to boost the retention rates and to stand out in a crowd of million apps, following usability testing is an indispensable part during mobile app development. You should follow some important factors while performing testing.
Few Tips for successful usability testing
Start testing as soon as possible
It should be performed in the first minute of working on the app. This helps you in testing your prototypes and advises you on what works best for your user. This way you will not only be able to please your audience, but will play a vital role in saving your time as well as money.
Examine the way people interact
This factor is very important for every usability test. You just don't have to record the happenings of onscreen in order to uncover genuine failure points. On the other hand there is a need to observe what people are doing with their hands.
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Conduct some more testing
While doing some testing, you can establish the connection between you as a business and your user. In addition, you will find some more UI changes, which will be very beneficial for a more user-friendly platform. Hence, it can be said that this factor will make you happy that you tested your app.
Ask relevant questions
It is believed that during the usability test, observation is considered as your primary source of data. However, you need to be careful about your questions. You should ask for more elaborative answers as this will help you in improving their experiences.
People using app want performance and an amazing user experience. Hence, performing usability test throughout the mobile app development can undoubtedly help you in enhancing the experience of users.
Appinventiv is a renowned Company in the field of mobile app development. It has years of experience in providing qualitative app development services to its esteemed customers. If you are looking forward for an app for your business, then we are the best choice for you.
Gones are the days, when mobile phones were considered a luxury item to have. These days, mobile phones have become very important for a large number of people throughout the world due to the ability to stay in touch with family, friends and business associates through messaging and calling. However, its uses are not only limited to these uses, it is being widely used for several other activities such as online shopping, banking as well as social networking. With the emergence of mobile phones, users are able to enjoy the social media on the go. For business also it is a great tool because if you have any important message for any particular client or an employee, you just need to take out your cell phone and you are all set to communicate with the intended person straight away.
If you want to use your phone for the purpose of entertainment then instead of carrying your heavy laptop with you on long journeys, you just need to take a phone with you and can amuse yourself. With it, you can get access of the latest music, TV shows and movies. This clearly means that you have a source of entertainment on the go. Since businesses are in the need of constant communication. In addition, a business owner can organize the schedule and can set reminders about any special event or meeting. Thus, one can't imagine any kind of business without the use of mobile phone.
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Importance of Mobile Apps
With the growing popularity of smartphone, mobile app is being widely preferred by a large number of people. Mobile apps have become a great marketing tool for both small and mid-size companies as it increases engagement with customers. In addition, apps plays a vital role in boosting repeat visits and when you have apps for your business then your existing customers can get access of your business at anytime and from anywhere. By having a mobile app that includes amazing features means that users will spend more time on apps. If you are looking forward to have your startup app, it is very important to hire a renowned mobile app development company.
Benefits of hiring app development company:
Experience in developing app
While hiring a leading app development service provider there is no need to worry about its design and functionalities. When you hire a company, you just need to tell your needs because such company includes a team of talented developers who can handle your work carefully.
Your choice of hiring a top rated app developers includes maximum support to you. During the whole process of development, the firm is there for you for any kind of help or improvements in your app.
Ensure the quality of your app
The company that have been in industry for many years must have already worked on several projects, which means that they are aware of the latest tools. Thus, such company follow the best approaches to give you high-quality app.
By witnessing the aforesaid advantages, your next move is to hire a company like us for quality mobile app development services on time.
Every day several applications are coming in the app stores and it is the time that you decide. If you are not sure that which mobile app development company is the best choice, then AppInventiv is a renowned company for developing app with a team of talented developers.
AppInventiv Technologies is a leading mobile app development company with over 230+ apps built, offering iPhone, iPad, Android and web application development services.