Blog - Mobile App Development Company
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Location-based services have made our lives fantastic. From Uber to JustDial, Tinder, Facebook, and Amazon, we rely on location-based technology to interact with brands and satisfy our needs. Not just this, apps like Google Maps have made it easier for us to reach any place, or meet any person even without any physical address or guide. And games like Pokemon Go has reinvented our gaming experience, thanks to geolocation technology.
Geolocation technology has shaken up all the industries; opening new doors for many startups and established organizations that never existed before. The ability to integrate geolocation in their mobile application has empowered them to reinvent their marketing strategies and build a better relationship with the customers. In fact, it won’t be wrong to say that implementing geolocation features in your business app increases the chances of its success. So, if you are eager to provide exemplary services to your customers and take your business to new heights, invest in a location-based mobile app.
1. Benefits of Having a Geolocation-based Mobile Application:
A Geolocation based mobile app has made the business easier. We can inform the users about our offers and attract them to reach us. We can inform them about our store and our services on the go, and much more.
a) Generates Higher ROI
Creating a location-based mobile application is an effective method to enjoy higher ROI. According to a survey, nearly 92% of people between the age of 18 and 34 years own smartphones, and most of them are highly educated and have higher incomes which means you can better attract them. There are various methods adopted by the organizations to attract the customers, like targeted location-based ads, promotions/offers for the user on the basis of their location, location-enabled loyalty programs, etc.
“According to a report, 72% of users respond to notifications they receive from a brand nearby their locations.”
This means, sending location-enabled notifications can be considered as an effective tool to pull people from the streets right into your store.
b) Prompts Brand Loyalty
It has been observed that geolocation-based offers not just attract new customers, but also assists in catering the existing customers and keep them entertained. You can trace the purchase history of the consumers and provide them customized offers.
c) Increase Brand Awareness
The location-based applications allow the consumers to share their location on social networking apps which improve the brand awareness as well as give an access to their friends and contacts.
2. Working of Location-based Mobile Application:
The geolocation-based mobile apps work on two essential factors: location services and maps. There are several technologies taken into account to offer exquisite location-based services, but a few that the best mobile app development agency prefers are:
a) GPS (Global Positioning System)
Generally, all the smartphones have GPS chip preinstalled that governs and exhibits the current location of the device/mobile by employing the data of time and location sent by the satellites. As per our knowledge, a phone requires data from about four satellites to render accurate information.
b) Cell ID
Many times, a GPS signal is too weak to consider or unavailable. In such a situation, one can trace the location of a phone by studying user’s data and base station’s data. According to our experts, this method works effectively in major cities.
c) Assisted GPS
Assisted GPS incorporates GPS and Cell ID tools and so, provide even more precise information.
Wi-Fi uses the same criteria for location tracing as Cell ID. However, it provides more accurate results, since it covers smaller regions. WiFi technology analyzes the location in two ways, namely RSSI (Receive a Signal Strength Indication) and Frequent Visit Places. RSSI, according to the best mobile app development agency, refers to the signals from the phone within a Wi-Fi point’s database. Whereas, the Frequent Visited Places uses profiles of certain locations which are in the Wi-Fi networks (also called Wireless fingerprints) to detect the user’s location within two meters. Once the location is recorded, services like Google Maps geolocation or Map Kit Framework are employed to put it on a real map. Thereafter, Google Maps API for Android and iOS devices offer the performance of geolocation application, offering you with the required information.
This technology relies on the GPS to determine the customer’s location from a particular point. It can be used to know if the user is outside, inside or has just entered or left the store. As per our experts, this technology when integrated into your mobile application can allow you to send enticing coupons/ offers to customers and thus, provide a personalized experience.
The three types of geofencing triggers that come into play are:
Geolocation based mobile apps are changing the way brands are interacting with their customers, both online and offline. They are helping businesses to deliver better benefits to the customers at the right time and right place. Thus, it is a good move to invest in a location-based mobile application.
If you are interested in fully-functional and scalable geolocation-based mobile app development, reach us anytime!
AppInventiv Technologies is a leading mobile app development company with over 230+ apps built, offering iPhone, iPad, Android and web application development services.