Blog - Mobile App Development Company
AppInventiv is a top web & mobile app Development Company specializes in Android, iPhone, iPad, iWatch, Wearable, Augmented, and Healthcare etc.
Are you planning to establish a mobile presence for your organization or business? If yes, the first consideration that will come is whether you want to create a responsive mobile web or mobile app for users to download (application), or do your business need both. Responsive mobile website and mobile apps look very similar and considering which is most suited to business needs will depend upon a number instance, including available budget, targeted audiences, required features and intended purpose.
Everyone aware of the reason that why business is planning to establish a mobile presence, nowadays. Today, businesses only want to stand out with huge benefits by making themselves easily accessible via mobile device. With a mobile app or a responsive mobile website, businesses can increase sales, expand their customers reach, retain loyal customers. But the actual question is which type of mobile presence will be the best option for your organization or business? Or do your business need both?
Both mobile apps and mobile websites let customers search and access your business from mobile devices or with the devices they use the most, but a mobile app and responsive mobile website are not the same. In order to help you in selection, here are a few differences between the mobile app and mobile web and how they can boost your business and sales.
What's the Difference between a Responsive Mobile Website and Mobile App (Application)?
We are listing the top points for differentiation between these two:
Unlike mobile apps, mobile websites are available to users anywhere they want. Simply they need to hit and URL to reach you, however in case they will have to install and download the app to their phone which will consume. And a number of people doesn't prefer to install apps which they don't use frequently.
Responsive mobile websites are compatible with any kind of mobile phones, however, you may face issues with mobile compatibility in case of apps, since they vary according to OS versions etc.
3. Content Sharing
The way it's easy to share any URL of your website through text or an email, the similar way it's easy to publish new content and direct users to your mobile website as compared to mobile apps, where it difficult to share content or an app within an app.
4. User Experience
There is no doubt that mobile apps provide a rich experience to users as compared to mobile websites by combining the navigation, content and inbuilt mobile functionality with soothing graphics specifically designed for mobile users.
5. Customer Engagement
With an option to use inbuilt mobile functionality, mobile apps gets a power to engage customers by offering several activities to perform other than core activities they are able to do with the portal, they can click and share selfies while ordering their lunch, setup a reminder for their booking etc which is not that feasible with mobile websites.
6. Offline Availability
Since mobile apps are installed on the mobile phone, users can access lots of data even when they are not connected to the internet. For informational and learning platforms, mobile apps are the best solution, since their users can access the information needed whenever they would like to.
Thus, this is really a never ending debate to decide which is better among mobile website and mobile apps, thus instead of thinking about which solution you should get, you need to think about the one which suits your marketing needs.
AppInventiv Technologies being a leading mobile app development company has worked on numerous world-class web app and mobile app projects to serve clients across the world.
AppInventiv Technologies is a leading mobile app development company with over 230+ apps built, offering iPhone, iPad, Android and web application development services.