Blog - Mobile App Development Company
AppInventiv is a top web & mobile app Development Company specializes in Android, iPhone, iPad, iWatch, Wearable, Augmented, and Healthcare etc.
The number of mobile users has increased anywhere from 125 to 3000 percent depending on different statistics. Whatever the actual number is the reality is the same, in order to get visitors to convert into customers, you must meet their needs. User Experience is always a major factor when creating an app or website. Here are some simple ways to improve your mobile UX:
1. FIRST IMPRESSIONS MATTER
The first impression is probably the most important factor in developing mobile UX. Apps lose about 77% of mobile users within the first three days alone. Users today are crunched for time and complication’s in design often turns them off. Mobile phones are used mainly because they are faster and more convenient than a desktop. The same thing must be kept in mind when designing mobile UX.
Today’s users want an easy and customizable experience. Users want to have the ability to choose even in the smallest factors of your app. When designing your log-in/sign-up page try to keep it simple with a minimum number of steps. Research shows that 86% of users dislike sign-up forms and 23% won’t convert because of a form present even after submitting the sign-up form. So try and keep the process simple you can even use a social login (login through Facebook, Gmail, etc) to simplify the process.
2. BE USER-FRIENDLY
The design you create must truly cater to your specific user base. The needs of an experienced gamer are definitely different than those of a busy businessman. Therefore, your design must be specifically streamlined for your target audience’s specific requirements.
There are a number of things to ensure that mobile apps are user-friendly. Some of which are:
Feedback helps you to make appropriate tweaks in your app before release or shortly after release.
Ensure your buttons and fields are appropriately sized. Mobile phones are still mostly operated using fingers and an inappropriately sized button can frustrate any user.
Make sure your design is platform appropriate. Simplify the content and avoid using dividers as much as possible.
Make sure your app has quick loading time and is clutter free.
3. ADD AN EFFECTIVE SEARCH FUNCTION
Users want fast and effective answers. This has made ‘search’ one of the main elements in mobile UX. The user should always know where to find the search bar. Filters are also a great method for reducing the search results which makes your search more effective.
Also, remember that having a search option is just the first step in mobile UX. You need to keep it effective as well as interactive. Make sure your internal search result pages look awesome and the individual search results can be properly distinguished.
4. USER TESTING
User testing will help you identify whether the features in your app are actually being used by them. Users can sometimes end up being less interactive with some of the features you provide. Such additional features that don’t add any value to the product and are needlessly complicating the UX should be discarded immediately. Ultimately user testing will lead to a better product by allowing the UX designer to cater to the specific need of users.
Adopting these tips will help you design a better UX and increase your conversion rates.
AppInventiv Technologies is a leading mobile app development company with over 230+ apps built, offering iPhone, iPad, Android and web application development services.