Blog - Mobile App Development Company
AppInventiv is a top web & mobile app Development Company specializes in Android, iPhone, iPad, iWatch, Wearable, Augmented, and Healthcare etc.
The advancement in mobile technology has allowed us to break down geography and stay connected from anywhere and all the time. For any category of app, personalization, location and context plays a vital role in offering a delightful user experience. There is no denying that a personalized experience is more compelling to users and location is considered as a factor that improves personalization.
Thus, app developers are being hired for location-based apps. Talking about developers, Appinventiv is the leading mobile app development company where developers have years of experience in providing location-based apps. Before moving further, it is important to understand location based mobile app development.
Basically, it refers to solutions developed particularly for enterprises who wish to offer personalized offers. As per a recent report, LBAD has gained huge popularity in several industries. If you are the one who is not sure about investing money in mobile app development, continue reading this blog.
Advantages of Location Based Apps
Great way to communicate
Customers do not like businesses making excessive promotion calls or spamming their mailboxes. There is no denying that with endless calls, you can annoy your customers, which can be very dangerous for your business. However, with a location based app, you can send notification about offers when the customer is near your shop.
Better customer service
Location based mobile app development helps you to know more about customers and can customize your offerings to satisfy their needs. Its most common example is that if a customer leaves a negative review, you can track the client and can address his concern. This way you can move one step closer to providing excellent customer service.
Build customer loyalty
You have the chance to create loyalty program based on the number of times they check-in to your store. You can even strategize excellent referral program. Hence, Location based mobile app development should not be overlooked.
Connect in real time
Such apps allow you to connect with your esteemed customers through real time communication. If you come to know that they are visiting a competitor, then you can send personalized deals to attract them.
Location based technologies for apps
When it comes to location based mobile app development, then you have to think about the location based technology. In this regard, beacon is a useful technology utilized by mobile app developers. It uses BLE and beacons are available in different shapes such as USB sticks and small coin cell etc. The technology immediately triggers notifications when visitor enters within a range of beacon. You can even send customized message on-site to enhance shopping experience.
On the other hand, GPS is also a popular location based technology that shows information about the location and time. It even provides driving direction. With GPS mobile app, you can send complete information to your customers based on their search. Furthermore, as GPS offers satellite tracking services, it is useful for several personal and commercial apps.
There is no exaggeration in saying that location-based technology for apps can help you in increasing profit to a great extent. In order to avail advantages of location based mobile app, hire an experienced and professional mobile app development company.
AppInventiv Technologies is a leading mobile app development company with over 230+ apps built, offering iPhone, iPad, Android and web application development services.