Blog - Mobile App Development Company
AppInventiv is a top web & mobile app Development Company specializes in Android, iPhone, iPad, iWatch, Wearable, Augmented, and Healthcare etc.
By 2018, the count of smartphones is projected to reach 2.56 Billion or a third of the human population. These days’ mobile devices are challenging personal computers and have become one of the key sectors of customer engagement. Having a website and a smart phone app can work wonders for a small business. Majority of mobile users use apps for services, tools and shopping in a greater frequency than accessing websites through a browser. A traditional website alone, no longer certifies an extensive customer potential. So, here are 5 ways for a small business to ace the digital rat race with their mobile apps.
End to End Customer Interaction
Use the push notifications in a scopious manner and send messages directly to your customer’s phone to automate and ensure that offers and promotions are recognized by the customers. Design customer accounts in an uncomplicated, feasible way in order to assist the user to observe purchase records, save address, pay through multiple tranquil methods. Build better customer relationships by introducing painless ways to contact customer service and transparent product feedbacks.
Recognize Target Audience
This can be a bit hectic but so are most significant tasks. Not all businesses are the same and it holds true for their target audiences. Research and analysis is required to figure out target audience’s preference and interaction with their devices in order to create an efficient app.
Multiplex of Platforms
Like countries the app market and platforms are divided. In order to get the optimum count of customers an app needs to be available in as many platforms and stores as possible. Android and iOS are quintessential platforms since they control the majority of the smartphone world, but introducing the app to platforms like Windows Phone, Firefox OS, Ubuntu Touch and Blackberry ensures a wider coverage. Depending solely on the big guns is not an option either. XDA labs, Amazon app store, Opera stores and a few others needs to be added to the list of markets along with Play Store and iTunes where the app is wired to be downloaded.
MUST READ: Why Your Business Needs Its Own Mobile App
Savings and Loyalty Rewards
Loyalty cards have a great potential and keeps the customer encouraged to return in short intervals of time. Analytics and Big Data provided by big companies can reveal offers, promotions and discount schemes reverberating with various sects of target audience and enable a business to whip up informed decisions about upcoming promotions and Return of Investment (ROI).
Services like Amazon Prime and Seamless have raised the bar and expectations of customers for quick, committed and traceable delivery. For a small business, tie up with a delivery service and real time updates of the product delivery can hike a customer’s satisfaction and trust on the business and encourage future purchases.
Having the above points aggregated together it is evident that an mobile app can boost a small business potential and capitalize on customer outreach at a gargantuan level and bridge customer relationships with minimalist efforts. There are various companies at the moment who even provide pre-constructed templates for an app adaptable to miscellaneous category of businesses.
AppInventiv Technologies is a leading mobile app development company with over 230+ apps built, offering iPhone, iPad, Android and web application development services.