Blog - Mobile App Development Company
AppInventiv is a top web & mobile app Development Company specializes in Android, iPhone, iPad, iWatch, Wearable, Augmented, and Healthcare etc.
On-demand mobile app services are about making life easy. The idea is to help you run your life easily, without you having to do the running. It is about taking the stress out of all services such as hailing a cab, watching a movie, ordering dinner, booking an air ticket or even getting your washing done.
What should be obvious to mobile app developers is that at the core of everything is the customer. It is not difficult to guess that the millennial customer will expect everything to be done through mobiles in the near future! More importantly, they will want it ‘on-demand’… here and now!
Companies and app developers will need to continuously think holistically and deliver end-to-end performance around the entire delivery chain. It is not going to be merely about responsive designs and web content adapted to the device screen size alone!
MUST READ: 4 Ways to Bring the Best Out of your On Demand Delivery App
Unless they want to be left way behind by competition, most companies will need to work hard on the appropriate technology, an enabling infrastructure and incisive customer insights. Here’s what will be required to gear up for the ‘on-demand’ challenge:
Understand your customers and what your competition is up to everyday
The expectation of customers will increase every day and so will the delivery standards of competition. Companies and app developers will not survive by playing the game of catching up. They will need to lead their customers and markets. Delighting customers with customized and personalized user experiences and exceptional performance standards will build brand loyalty besides attracting new users from the target audiences.
Responding to new customers, their changing requirements and competition is going to be vital on a day to day basis. The intensity of market place battles, in future, can be gauged from the bruising battles being fought between Uber and Ola Cabs or Amazon and Flipkart in India every day. Having the flexibility to change the marketing, promotion or pricing strategies will be of great advantage, especially where markets are still emerging and are not mature.
Front to back-end visibility and performance
Companies will need to ensure complete end-to-end visibility in terms of performance.
Most app developers concentrate on the front-end; monitoring aspects like load times and crash reporting on the devices. As a result, back-end resource allocations such as servers or storage suffer. Communication between back-end employees on vital service aspects like customer details, customer locations and job orders will not be allowed to break down. Customers who get irritated by slow speeds or failures will be unforgiving as performance is important.
Marrying technology with skills
Speed, accuracy and reliability require the marriage of technology with the right skill sets. Companies will source, develop and reward the right set of partners as vendors as well as employees. The consequences of not doing so will be dangerous. Imagine the damage a rude cab driver can cause to the image of Ola Cabs!
The modular way to scale up
Whole variety of technologies to meet the demands of customers is available. The exponential rate at which these technologies change and evolve will remain a challenge for decision-making. Scalable growth will always remain important, but if you are small and just beginning your journey, it will be prudent to design your systems to be modular and flexible, factoring in not just the numbers in terms of customers or transactions, but aspects like geographical realities, cross-platform compatibility, security and other issues before developing the applications.
We at AppInventiv have a special team that is well versed with the subtleties of mobile app development. We have developed iPhone, iPad and Android apps for our clients across the globe from different sectors. If you have an app idea, do not hesitate to connect with us.
AppInventiv Technologies is a leading mobile app development company with over 230+ apps built, offering iPhone, iPad, Android and web application development services.